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The Corporate Battle For CNN Shows The Extent to Which Flawed US Media Has Become.

On Thursday evening, as rumors swirled about an incident at Brown University, CNN’s Kaitlan Collins took to social media, noting the confusion and directing people to her channel's 9pm newscast.

Although CNN is certainly not a flawless news source, her message resonated for numerous observers. It stands as one of the broadcasters where there exists fact-based and largely dependable reporting – particularly during breaking news situations like the one developing close to a New Hampshire storage facility.

An Uncertain Position Amid a High-Stakes Tug-of-War

Yet CNN, now 45 years old, finds itself in a precarious position as two massive media conglomerates vie for ownership of its parent company, Warner Bros Discovery.

No matter the result, the fate of CNN has been drawn into a high-risk game of corporate ownership, not as a question of what serves the information-seeking public.

“Here is one more case of the fundamental flaws with origins in decades of governmental choices,” noted Victor Pickard, writer of “Democracy Without Journalism?” and a media policy professor at the Penn.

The debate about who will own Warner Bros Discovery – will it be Netflix or Paramount Skydance? – overlooks a broader point.

“It is often framed as a corporate drama with influential figures as the main characters, but there is scant discussion of the public interest,” Pickard explained.

A Further Element: The Former President

The network's predicament is further muddied by Donald Trump’s views about a network he has consistently labeled as perhaps his chief “fake news” antagonist.

Think back to the cries of “CNN sucks!” at his rallies, his administration’s punitive suspension of reporter Jim Acosta’s press credentials, or his sparring with Collins in press briefings.

Trump now says that the network requires new ownership. Many see this as a desire for ownership that will protect him from journalistic oversight. That is part of why he appears to support Paramount Skydance, which has made a aggressive takeover attempt.

Trump has reason to prefer that bidder more. For one thing, it is controlled by David Ellison, son of the Trump-friendly Larry Ellison, one of the world’s richest people.

The company, owner of CBS News, also recently appointed the conservative Bari Weiss, famous for her “anti-woke” beliefs, as the top editor of that historic news network.

A Possibility of Continued Instability

Notably, if Netflix is successful, CNN and other cable outlets would first be carved out into a separate entity. That would be a relief to many at the network, but it’s far from a secure position. That arrangement could pave the way for CNN for yet another acquisition. It never ends.

In the view of Timothy Wu, a great deal of this is a violation of antitrust statutes, anyway. The influential voice of big tech’s dominance recently argued that anti-trust laws should prohibit both deals.

“Either merger would be bad for the country, and both should be opposed by the government,” Wu argued.

The Fundamental Problem and a Potential Solution

Whatever happens regarding CNN, the underlying crisis endures.

“Our current system is a very anti-democratic system, but we ought not succumb to learned helplessness,” Pickard said. Policy decisions – dating back to the 1930s and 1940s – helped to foster this hyper-commercialized monster, and new policy decisions can tackle it.

Will that happen in an era where the Federal Communications Commission chair won’t even affirm that the agency is independent? Change is highly improbable now, but that doesn’t mean it will not happen in the future.

Policies that strengthen independent news organizations, bolster local journalism, fund public media, and prevent the consolidation of media power in a handful of hands are achievable – they are vital for a functioning democracy.

In the world of media ownership, size does not equal quality. And news organizations including CNN must not be tools in the newest corporate chess match.

By

Kenneth Gillespie

An avid hiker and outdoor enthusiast with a passion for sustainable fashion and exploring Canada's wilderness.

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